Valuing the Intellectual Property of Elvis Presley
Image Credit: Wikipedia The rights to use intellectual property associated with Elvis Presley changed hands last week, as Authentic Brands Group won the race to license the name and likeness of ‘The...
View ArticlePublic or Private: Who Manages the Brand of Nelson Mandela?
Image Credit: South Africa The Good News When great men and women pass away, their legacies are inevitably researched, reviewed, critiqued and criticized. Once all of this posthumous analysis settles...
View ArticleDumb Starbucks Tests the Legal Limits of Brand Parody
Is any brand’s intellectual property fair game under the parody provision of copyright law? That’s what a coffee shop art gallery called “Dumb Starbucks” is testing this week in Los Angeles. Image via...
View ArticleIntroducing: Branding in the Collaborative Economy
As business models transition between traditional and new ways of working, disruption is inevitable. This is generally a good thing, driving innovation across industries and keeping companies on their...
View ArticleTwitter’s New Profile Pushes Brands to Emphasize Images
Twitter is spreading its wings with wider, richer profile images | Credit: Pixabay Better late than never, Twitter is finally jumping on board the image bandwagon. Already a prominent feature on...
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